Beware of health halos

Beware of health halos

What is health halo?

The “health halo” outcome occurs when a food that has a few healthy attributes is professed as being virtuous in all aspects. For example, a lot of people (mistakenly) believe that organic foods are healthier than their normally developed counter-parts—that they’re low in calories and high in fiber and might help you in weight loss—when in actuality the term “organic” refers merely to the cultivation practices used and has nothing to do with fitness or nourishment.

How it tricks you?

This health halo trend also exists when it comes to food-associated behaviors, as was revealed in two types of research in the Journal of Marketing Research and Journal of Marketing. Here we state their rather unanticipated results because it’s possible that a lot of people fall prey to a health aura, even if they feel they know better.

When restaurants use definite words to uphold and promote their menu items, patrons tend to believe they are eating healthier when that is not essentially the situation. When a restaurant claims to be healthy, consumers miscalculate the calorie substance of its food. A lot of consumers go for a “healthy” main item and satisfy themselves with high-calorie beverages, garnishing, and desserts. You might think that this meal would be a healthy option but it’s not. This is where your brain is tricked to have a part of your meal which is high in calories and might lead to obesity.

This happens because fast food restaurants and Food Company will make use of all kinds of imaginative and artistic words to promote their products in the name of health. If you have a proper interest in choosing healthier items at the grocery store or in the restaurant, search for the diet information found on restaurant menus or on a nutrition facts board to conduct your decisions rather than depending on health claims and fashionable buzzwords.

How to eat smarter? Tips - To avoid being manipulated by the health halo effect, pay no heed to buzzwords, slogans, and descriptions that make foods emerge as more healthful than they actually are. Turn over the package to study the nutrition details. Be confident in yourself and if you think that the product is not as good as it sounds, don’t buy it all. You know you are smart enough to decide what is good for you and what is not. So the next time you see any of these descriptions, don’t fall into the trap and order what you think is really nutritious.